Citrus Catering

Website design & Digital marketing

Additional Info

  • The Client: Citrus Catering
  • Website Address: www.citruscafeandcatering.com
  • Services: Web & Ecommerce Development, SEO, Google Adwords, Social Media, Newsletter
  • Industry: Hospitality
  • Location: Vancouver, BC

Overview

Citrus Catering is a catering company serving businesses in Vancouver and Burnaby, BC.

Citrus Catering wanted to communicate effortlessly with customers to provide timely, well structured information about its food and menu choices. The catering company, which serves organizations in Vancouver and Burnaby, sought the help of Exquison to manage its online efforts and grow its business.

Exquison’s holistic digital marketing approach, which combined an online catering order system, annual promotion calendars, newsletters, organic and paid digital advertising, has resulted in a customer acquisition rate of more than 50 percent, more returning customers and newsletter subscribers as well as growth in organic search traffic.

Testimonial

What They Say

"We have been working with Tom and Krista of Exquison for five years now. We have found them to be very professional and approachable in our dealings with Exquison. They have improved our ranking with Google and visibility on the Internet. I would not hesitate to recommend Exquison for web development and marketing."

Adrienne Woolfries
Owner - Citrus Catering
Rating of Exquison Marketing: 5 Star Rating: Excellent

Highlights

Organic and paid search marketing campaigns have engaged Citrus’ target audience and driven new customers to their website


The digital marketing program has established Citrus as a prominent corporate catering company in the Metro Vancouver area


Easy-to-use online ordering system has created a competitive advantage, ensuring excellence in user experience and customer service


56% increase in organic traffic in Metro Vancouver

Google remarketing campaigns have brought previous visitors back to the website and promoted seasonal offers


Seasonal menu packages and offerings, new and promotional catering items have generated interest and boosted the rate of returning customers


For four years in a row, the new customer acquisition rate has been over 50%. The average for the four years is 56%