Evergreen Nursing

Website Design, Content Management, Print Design

Additional Info

  • The Client: Evergreen Nursing
  • Website Address: www.evergreennursing.ca
  • Services: Web Development, Organic Optimization, Google Adwords, Print Advertising
  • Industry: Healthcare
  • Location: Vancouver, BC

Overview

Evergreen Nursing is a private home care & nursing company serving Vancouver and the Lower Mainland.

To assist Evergreen Nursing to grow its clientele, Exquison crafted a marketing campaign that took the private home care and nursing company beyond its local community. Marrying a robust website with a geo-targeted search marketing program has spurred attention and inquiries from beyond the company’s traditional reach.

Highlights

Custom designed and developed website to ensure that Evergreen’s online presence is competitive with other in-home care companies offering services across the Lower Mainland


Robust content development plan has boosted the organic search ranking of the website


95% growth in organic traffic within one year

Detailed referral form created to assist the work of third party medical staff who refer patrons to Evergreen


Policies & Procedures section developed to answer frequently asked questions about in-home care and to keep Evergreen’s nursing staff updated on standard operating procedures