Overview
Evergreen Nursing is a private home care & nursing company serving Vancouver and the Lower Mainland.
To assist Evergreen Nursing to grow its clientele, Exquison crafted a marketing campaign that took the private home care and nursing company beyond its local community. Marrying a robust website with a geo-targeted search marketing program has spurred attention and inquiries from beyond the company’s traditional reach.
Highlights
Custom designed and developed website to ensure that Evergreen’s online presence is competitive with other in-home care companies offering services across the Lower Mainland
Robust content development plan has boosted the organic search ranking of the website
95% growth in organic traffic within one year
Detailed referral form created to assist the work of third party medical staff who refer patrons to Evergreen
Policies & Procedures section developed to answer frequently asked questions about in-home care and to keep Evergreen’s nursing staff updated on standard operating procedures
