Impression Floors

Website Design & Digital Marketing

Additional Info

  • The Client: Impression Floors
  • Website Address: www.impressionfloors.com
  • Services: Web Development, SEO, Google Adwords, Print
  • Industry: Retail
  • Location: Kelowna, BC

Overview

Impression Floors is a family-owned and operated boutique flooring retail store in Kelowna, B.C., that was established in 2015.

Creating an informative, user-friendly and attractive website has rejuvenated Impression Floors’ online presence. The company called on Exquison Marketing when its dysfunctional website failed to draw traffic and confused users who stumbled across it. The new site, custom-built by Exquison, has gained significant traction with residents of Kelowna and environs who are looking for flooring products.

Highlights

Newly designed website to improve usability, strengthen conversion and improve its search position


AdWords and Google remarketing program to generate targeted traffic, including homeowners and property managers, looking for flooring stores in the Okanagan

290% growth in targeted local traffic within three months of launching the website


Online product catalogue to inform prospective customers of Impression Floors’ carefully developed unique product portfolio