Papaszem Opticians

Webdesign, Digital Marketing, Print Design

Additional Info

  • The Client: Papaszem Opticians
  • Website Address:
  • Services: Web Development, Content Management, Organic Optimization, Print Design
  • Industry: Retail
  • Location: Budapest, HU


Ten years ago, Papaszem, a full-service independent optician optical store in Budapest, Hungary, approached Exquison Marketing to create its online brand.

The digital campaign played a crucial role in promoting the company and introducing its services to new customers. Papaszem turned to Exquison again in the Autumn of 2017, when it wanted to update its brand to connect with a younger, trendier audience and to service contact lens customers over the Internet.


What They Say

"Exquison created our first website six years ago and when we recently decided to rebrand, we again turned to them for a new logo, store visuals and a recharged website. They look gorgeous and we are super excited by the results. We’ve also had positive feedback from our customers. Thank you, Exquison Marketing for your awesome work! "

Zoltan Pravetz
Co-Owner - Papaszem Opticians
Rating of Exquison Marketing: 5 Star Rating: Excellent


Customers responded positively to the rebranding and custom-built website, resulting in an immediate boost in the number of new customers

Website redesign and relaunch have ensured that the high organic search ranking and the high volume organic traffic to the website remained intact

The website has generated 25 new customers per month on average

Advanced online product filtering system lets customers select their prescribed contact lens from thousands of configurations

65% of the new customers find the store through organic search