Promax AV

Website design & E-Commerce

Additional Info

  • The Client: Promax AV
  • Website Address: www.promaxav.com
  • Services: Web Design & Development, Shopify e-commerce
  • Industry: Professional Services
  • Location: Burnaby, BC

Overview

Promax AV is one of BC’s premier audiovisual integration companies providing design and installation services for a variety of businesses, government-, city-, and non-profit organizations.

Promax hired Exquison Marketing to overhaul its website and online store. The goal was to create a fresh new brand presentation and website that efficiently support future digital marketing campaigns. The new website was designed to highlight the unique selling points of the company and create a separate sales path for each of Promax’s main target audience segments to maximize the conversion performance of the website.

During the project’s planning phase, a careful assessment was completed about the client’s long-term needs relative to its online store. As a result, out of a shortlist of different e-commerce solutions, Shopify was chosen as the new platform of the online store. The most important factor driving the decision was the scalability of the platform in terms of functionality. The online store is planned to carry a large volume of SKUs and have the capability to seamlessly upgrade and automate the shipping and fulfillment processes.

The new Shopify online store was developed using a customized premium template and it is capable of supporting a complex product structure. The store has three product levels and it features dynamic filtering, providing intuitive and user-friendly navigation for the customers - a feature that will be crucial in the long run, as the store scales up.

Promax AV Webdesign

Highlights

Complete website redesign and eye-catching branding refresh using the client’s original logo. A new brand colour and font styling were introduced creating a modern, tech-savvy look.


A new content management system was put in place to support the future growth of the website and the online project gallery.


To automate lead generation and customer relationship management, the online project inquiry form of the website was integrated with the client’s Zoho CRM account.

The Shopify online store was developed by installing the new branding. A robust navigation structure was put in place ensuring superb user experience and usability supporting the planned 100x increase of SKUs.


To increase productivity, the online store was integrated with the client’s shipping accounts.