Website Assessment | Exquison Marketing

Website Audit - Realize the Full Profit Potential of Your Website

Our goal as your Internet Marketing Consultant is to help your business leverage the Internet to its full potential. To reach the maximum result with your website we use a suite of tools to analyse the current performance of your website and compare it to your competition.

  • Do you get regular phone calls and estimate requests from your business website?
  • Does your website receive a steady volume of new visitors every month?
  • Have you been keeping your website up-to-date?

If not, your business is possibly losing thousands, tens of thousands or hundred thousands of $s a month by not reaping the yields of a professional Online Marketing program. By having a Website Audit, you will learn how your website can be made into a powerful lead generation machine.

People are constantly searching on the Internet looking for various information for various reasons

They look up vendors and service providers. They compare prices and look for service and product reviews. They seek solutions for their personal problem or for a business project.
In any case, potential customers are ready to engage with you.

The ability for your business to draw online visitors relies on your ranking within the top Internet search engines - Google, Yahoo! and BING. Your Website Analysis Report helps you to fully understand your ranking within these search engines and how you can improve and dramatically turn around your position.

Website Analysis Report to assess your online competitive strength

The Exquison Website Audit is the essential first step in order to have a successful online marketing program for your business. Our ultimate concern is always your bottom line. Does your website generate the maximum level of business for you?

  • The first step is to scrutinize your website at two levels. We check how your website is working with the search engines, and whether or not it is getting an appropriate level of traffic and new visitors.
  • At the next level, we analyse whether your website is efficiently converting your visitors to take action: make a telephone call, send you an estimate request or buy your product or service.

We will analyse all the crucial performance factors of your website:

  • Search engine visibility of your website
  • Your competitors’ search engine performance
  • Marketing focus & unique selling proposition
  • Usability and user friendliness
  • Visitor segmentation and appeal
  • Potential traffic volume, keyword assessment
  • Search engine compliance of coding
  • Efficiency of your current online marketing programs

Benefits of the Exquison Website Audit

  • Get a clear picture of how you rate on all the critical points for Internet marketing success for your business.
  • Assess the performance of your primary competitors to determine what competitive strategy you need to put in place in order to win the game.
  • Comprehensive set of recommendations on how to get the maximum result for your business online

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