Client: Polynova
 
Website: www.polynova.com
 
Services: Wesite Design & Development, SEO
 
Industry: Manufacturing
 
Location: Richmond, BC
 

Overview

Polynova is a Vancouver-based flexible packaging manufacturer serving Canadian and U.S. markets since 1981.

As a comprehensive flexible packaging manufacturer, Polynova produces a wide range of custom plastic bags, pouches, films, and printed packaging solutions for clients across multiple industries throughout Canada and the United States. Known for its high-quality printing capabilities and customized packaging solutions, the company has built a strong reputation for delivering practical, visually impactful, and cost-effective packaging products.

Polynova has been a client of Exquison Marketing since 2010. Over the years, Exquison developed and managed the company’s original website and SEO program, helping the website achieve strong long-term search visibility and organic performance within a highly competitive industry.

In 2023, following a company rebrand and evolving business needs, Polynova worked with Exquison Marketing to redesign and redevelop its website into a more modern platform that better reflected the company’s updated branding, expanded capabilities, and long-term business goals.

The redevelopment included a complete redesign of the website, restructuring and expansion of key content areas, preservation and improvement of existing SEO performance, and the development of new sections focused on the industries and markets Polynova serves. The project also included the creation of custom visual content and graphics showcasing the company’s various packaging products, bag types, printing technologies, and manufacturing capabilities.

The new website now provides Polynova with a significantly more modern, visually cohesive, and scalable online presence that better supports both its customers and long-term digital marketing goals.

Highlights

Custom Printed Poly Bags

Complete website redesign and redevelopment

The website was fully redesigned and rebuilt to align with Polynova’s updated branding, modernize the user experience, and create a more professional and visually refined online presence.

SEO preservation and technical optimization

The existing website content structure, URLs, and SEO foundation were carefully preserved and improved throughout the redevelopment process, helping maintain strong organic search visibility while also improving website performance, and usability.

Industry and product-focused content expansion

New website sections were developed to better showcase the markets Polynova serves, along with expanded product pages highlighting packaging types, bag styles, printing technologies, and manufacturing capabilities.

Custom visuals and packaging graphics

Custom graphics and visual assets were created throughout the website to showcase Polynova’s various packaging products and create a cleaner, more engaging presentation of the company’s flexible packaging solutions.

Polynova Print Technology