Before you think of going into an all-out digital war with your competition for them attacking you and posting their website above your company name, there is one thing to consider. Most of the time, the competition's listing appears on top of your website because they target a word or phrase in their campaign that is in your company's name. In other words, most of the time, this would not be a vile attack by your competition directly bidding on your company's name.
Bidding on your company name tends to be inexpensive and quite effective
And this leads to the remedy that will provide you with an efficient strategy to defend your company and campaign. While your competition is likely not bidding on your brand name, this option is always available for you! Bidding on your company name tends to be inexpensive and quite effective. Having a specific search term, your company name, coupled with a high ad quality score and bidding strategy, ensures that it is unlikely that your competition outbids you. A carefully set up brand campaign will put a virtual moat around your company, ensuring against unexpected loss of customers and ad marketing budget.
