Client: Evergreen Nursing
 
Website: www.evergreennursing.ca
 
Services: Web Development, Organic SEO, Google Ads, Print Design
 
Industry: Healthcare
 
Location: Vancouver, BC
 

Overview

Evergreen Nursing is a private home care & nursing company serving Vancouver and the Lower Mainland.

To assist Evergreen Nursing in growing its clientele, Exquison crafted a marketing campaign that took the private home care and nursing company beyond its local community. Marrying a robust website with a geo-targeted search marketing program has spurred attention and inquiries from beyond the company's traditional reach.

Highlights

Business cards and branded stationary - illustration for the highlights of the Evergreen Nursing web design and digital marketing project.

Complete website redesign

The redesigned website highlights Evergreen’s values and promotes its broad range of service offerings.

Conversion-driven website content structure

A carefully designed navigation and content structure was installed, offering different sales paths and landing pages to Evergreen’s target client groups.

Search marketing setup

The new website maximizes its search marketing position by meeting Google’s best practices, putting in place a purposefully designed extensive content structure.

Paid advertising program

The online paid ad program promotes the Evergreen brand and generates greater visibility online.

Home care nurse with client - illustration for the highlights of the Evergreen Nursing web design and digital marketing project.