Overview
Evergreen Nursing is a private home care & nursing company serving Vancouver and the Lower Mainland.
Focused on providing compassionate, professional in-home care services, Evergreen Nursing offers a broad range of nursing, senior care, and home support solutions tailored to the individual needs of clients and families.
Evergreen Nursing has been a client of Exquison Marketing since 2014. Over the years, Exquison has worked with the company on website development, search marketing, Google paid advertising, print marketing materials, and ongoing online growth initiatives designed to increase visibility and generate qualified client inquiries.
Our work included a complete website redesign focused on improving trust, usability, and service clarity while creating dedicated landing pages and content pathways tailored to Evergreen’s different client groups and care services. The redevelopment also included extensive search-focused content structuring, technical optimization, and paid advertising campaigns designed to expand Evergreen’s reach beyond its traditional local referral network.
In addition to digital marketing and website development, Exquison also designed a wide range of print and promotional materials for Evergreen Nursing, including business cards, brochures, banners, recruitment and job fair materials, transit advertising, stickers, and other branded marketing assets designed to support both client acquisition and staff recruitment initiatives.
In 2024, Exquison also developed a custom online staff training and onboarding portal for Evergreen Nursing built on a WordPress and LearnDash platform with extensive automation and custom functionality. The system was designed to support onboarding training, recurring annual certification requirements, and different training pathways based on staff roles and access levels. The portal includes automated notifications, reminders, progress tracking, certifications, and customized training groups tailored to Evergreen’s operational needs.
The new website and integrated digital systems now provide Evergreen Nursing with a stronger online presence, improved internal staff training infrastructure, and a scalable platform that supports both long-term growth and operational efficiency.
