Client: Bayside Furniture
Services: Website Design & Development, SEO,
Google and Social Ads, Print Design, Newsletters
Industry: Retail
Location: Vancouver, BC


Chic, contemporary and Canadian - Bayside Furniture is a family-owned boutique furniture store that engaged Exquison to revamp its digital marketing program.

Bayside faced a double challenge before hiring the Exquison Marketing team. The existing organic social media program had not generated enough traffic and visibility for the showroom. At the same time, the website's conversion performance appeared weak, missing to engage its online visitors.

After a careful assessment, Exquison Marketing overhauled Bayside's digital strategy. The centrepiece of the new plan was a search marketing program that combined organic, Google Ads, Facebook and Instagram paid and remarketing campaigns. The program has significantly improved the company's brand visibility and conversion rate.


Newsletter campaignsTo help Bayside keep in touch with its customers and build customer loyalty, our team has created and sent out regular newsletter campaigns featuring the new collections and special deals.

social media ad banners

Paid social adsAdvertising on Facebook and Instagram has proved highly effective given the powerful targeting capabilities of these platforms.

leaflet print design

Print designTo create awareness of the Bayside collection outside of the Internet, we designed flyers for the advertising boards of some of the high-end residential towers in Vancouver.

store window display design

Store designWindow signage, banners and sandwich boards - we created everything needed to make the storefront look enticing and seamlessly coordinate with the website and social media.


Facebook ad banner- illustration for the highlights of the Bayside Furniture web design and digital marketing project.

Custom website design

As part of the digital overhaul, we redesigned the Bayside website to reflect Bayside’s status as one of the go-to places in Vancouver for modern, high-end Canadian-made furniture.

245% increase in total website traffic

The website’s Metro Vancouver traffic has grown significantly due to the new search marketing campaign.

Improved conversion performance

In line with the growth in online traffic and engagement rates, showroom traffic and turnover have increased significantly.

Continued success

Online seasonal promotions, product introductions and newsletter communication managed by our team have effectively supplemented the search marketing campaign and boosted the overall success of the marketing program.

Facebook ad banner- illustration for the highlights of the Bayside Furniture web design and digital marketing project.