Overview
Highland Worldwide is one of the largest moving companies in Western Canada servicing residential as well as commercial customers from their Vancouver and Victoria, BC facilities.
Exquison Marketing has been hired to revitalize the company’s digital marketing. During the strategic planning for the roll-out of the new marketing program, a decision was made to merge Highland Group’s four websites to two sites. The goal of the decision was to gain efficiency and optimize the marketing performance of Highland’s digital assets.
Two-pronged digital marketing program is focusing on optimizing the performance of Google, Facebook and Instagram advertising, while strengthening the search position of the two websites by organic content development.
Highlights
Custom website design and development reinforcing the brand image of Highland Worldwide as one the premier local and international movers in BC
Cool, modern branding, new fonts and photography to convey a contemporary look & feel
Website conversion rate increased by 119% during the first year of the digital marketing program
Increased efficiency of Google and Bing paid search advertising / improved ROI
Conversion driven web architecture & design inspiring trust through emphasising the core values of the company -- professionalism, customer focus and commitment to investing into employees
Visuals created to promote virtual consultation and in-home surveys
Number of online inquiries from organic search grew by 267% in a year
