Highland Worldwide

Website design & Digital Marketing

Additional Info

  • The Client: Highland Worldwide
  • Website Address: www.highland-worldwide.com
  • Services: Web Design & Development, SEO, Google, Bing & Facebook Ads, Online Reputation Management
  • Industry: Moving
  • Location: Vancouver, BC

Overview

Highland Worldwide is one of the largest moving companies in Western Canada servicing residential as well as commercial customers from their Vancouver and Victoria, BC facilities.

Highland Worldwide is one of the largest moving companies in Western Canada servicing residential as well as commercial customers from their Vancouver and Victoria, BC facilities.

Exquison Marketing has been hired to revitalize the company’s digital marketing. During the strategic planning for the roll-out of the new marketing program, a decision was made to merge Highland Group’s four websites into two sites. The goal of the decision was to gain efficiency and optimize the marketing performance of Highland’s digital assets.

The two-pronged digital marketing program is focusing on optimizing the performance of Google, Facebook and Bing advertising while strengthening the search position of the two websites by organic content development.

Highlights

Custom website design and development reinforcing the brand image of Highland Worldwide as one the premier local and international movers in BC


Cool, modern branding, new fonts and photography to convey a contemporary look & feel


Website conversion rate increased by 119% during the first year of the digital marketing program


Increased efficiency of Google and Bing paid search advertising / improved ROI

Conversion driven web architecture & design inspiring trust through emphasizing the core values of the company -- professionalism, customer focus and commitment to investing in employees


Visuals created to promote virtual consultation and in-home surveys


Number of online inquiries from organic search grew by 267% in a year