Pay-Per-Click: How to Land Your Dream Job

Alec Brownstein was a burnt out copywriter desperate to get away from his boring job and to do what he considered to be genuine creative work.

He sent out his resume and credentials to all of the leading creative agencies but failed to get an interview. But desperate times call for desperate measures.

Brownstein came up with an ingenious idea for connecting to North America's top creative directors. He collected the names for the most prominent agencies and placed a Pay-Per-Click ad for each of them.

""Everybody googles themselves - Brownstein explained. Even if they don't admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.""

So, when someone ran a search on one of the creative directors, his ad came up on the right side of the Google search screen:

""Hey, [creative director's name]: Googling [sic] yourself is a lot of fun. Hiring me is fun, too"".

Alex figured that some people would be curious to see what came up when someone Googled their own name and if he connected with them at that very moment, he might be successful and make the conversion. He was absolutely right! Within a month, all of the creative directors but one had contacted Alex. Shortly thereafter he was offered a job at one of the largest agencies in the US -Young & Rubicam, in New York City. It cost him a grand total of $6.

(story by Mashable)

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